From the book Launch, How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Barry Friedman Case Study

After an Accident, He More than Replaced his Income

Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business...

Listen as Barry talks about how he created a successful business without being “salesy” – and without bragging about himself. Instead, he was able to get his audience excited about investing in themselves by focusing on the transformation he could deliver. This launch strategy is called “Value Before Reveal”, and it’s a key lesson in my Launch Quickstart training. As a Launch book owner, you get free access right here:

Any results on this page are not typical. You are not guaranteed any specific results or income… as every person, industry, personality, and offer are unique and different. This isn’t about getting rich quick – we believe in hard work and showing up and serving your market… and putting your head down and getting to work.

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