From the book Launch, How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Mental Triggers Training

Did you know that people are hard-wired to behave in a certain way? I call these “triggers” because as soon as you use them, people respond in a pretty predictable way. It’s powerful stuff that can quickly create a bond between you and your audience.

Tapping into Mental Triggers is just one aspect of a successful launch. To learn the other “behind the scenes” strategies my students have used to generate over $1 billion in sales, head over to my free Launch Quickstart training. As a Launch owner, you get immediate access to part one:

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