What if people were eagerly counting down the days...
until they could buy your product?

PRE-ORDER - New Edition for 2021

Updated and Expanded – Coming July 2021

The definitive step-by-step guide
to starting and growing an online business

Why do some online businesses sink… while others soar?

There’s a formula for creating a product or service people want,
and then building the kind of buzz that gets them excited to buy.

Bottom line: if you want to succeed online, you need to know how to LAUNCH. This book shows you how.

Bonus time!

You’ll get extra perks FREE when you pre-order today.

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About Jeff Walker

Jeff Walker started his first online business in 1996, when he was a stay-at-home dad desperate to help support his family. Now, after decades in the digital business world, his methods have become the gold standard for how top experts, thought leaders, and influencers bring their products and services to market.


But Jeff’s techniques are not just for big gurus. He's taught thousands of students who operate in hundreds of niches, and they've generated more than $1 billion in sales.


Jeff lives in Durango, Colorado, with his wife, Mary. He loves to get outside for all kinds of adventures. He's no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride.

Raves for Launch!

Business is a succession of launches—new products, projects, promotions, incentives, partnerships, etc. To succeed you’ll need to master the launch. 

To do so you’ll want to study the master of the launch—Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically.

Darren Hardy

Publisher and founding editor of SUCCESS and New York Times best-selling author of The Compound Effect: Jumpstart Your Income, Your Life, Your Success

This is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) . . . 

It’s all here—a proven strategy, real world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it.

Michael Hyatt

New York Times best-selling author

I’ve read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real-world business owner. 

If you’ve ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go.

Sonia Simone

Co-founder of Copyblogger Media

If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must-read. 

Don’t walk to get a copy . . . run, and let Jeff Walker help you create a great legacy for those around you.

JB Glossinger

Founder of MorningCoach.com

When it comes to Internet marketing, Jeff Walker is a bona fide genius. Now with LAUNCH, he maps out exactly how you can successfully market any product or service online. 

A must-read for all serious entrepreneurs.

Randy Gage

Author of the New York Times bestseller Risky Is the New Safe

We’re completely biased about LAUNCH because we used Jeff Walker’s launch strategies to generate many millions of dollars in revenue over the past four years, all while costing us almost nothing to execute! 

That allowed us to play bigger and increase our positive impact on our clients all over the world.

Bob and Susan Negen

Founders of Whizbang Training

I was lucky enough to spend a day in a small room with just a few dozen people listening to Jeff Walker teach his heart out. Every person in the room was riveted to their chair as he taught for nine straight hours. 

The strategies I learned that day completely transformed my business and my idea of what was possible. In LAUNCH, you get the strategies Jeff taught that day, and more. . . . I’m personally buying a copy for all my top coaching students

JJ Virgin

CNS, CHFS, New York Times best-selling author of The Virgin Diet and The Virgin Diet Cookbook

If I could recommend only one book on how to start, build, and grow an online business, LAUNCH would be that book.

Ray Edwards

Best-selling author of How to Write Copy That Sells

Problems/Questions? Contact my Superstar Support team: support@productlaunchformula.com.

© 2021 Jeff Walker. All Rights Reserved.