#1 N.Y. Times Best Seller. 1,617 5-Star Reviews on Amazon. Thousands of entrepreneurs launched... and that was just the first edition. Now updated and expanded with even more practical strategies to get YOU launched

The definitive step-by-step guide to starting and growing an online business

Order now and get $348 in free bonuses (details below)!

Why do some online businesses sink… while others soar?

There’s a formula for creating a product or service people want,
and then building the kind of buzz that gets them excited to buy before the product is even available.

Bottom line: if you want to succeed online, you need to know how to LAUNCH. This book shows you how.

When the first edition was released, Launch hit #1 on the New York Times Best Seller list in only its second week of publication. It went on to sell hundreds of thousands of copies and generate 1,617 5-star reviews on Amazon. But what really matters is what happened next – thousands of entrepreneurs used the book as their blueprint to launch their online courses, products, services, membership sites, books, art work... from modest Seed Launches right up to seven-figure businesses. 

This updated and expanded edition adds over 100 pages of new material that covers what's happening right now in the online business world. This is the new working manual for thousands of entrepreneurs to launch their online business... or grow the businesses they already have.

Get $348 in FREE Bonuses When You Order the Updated and Expanded Edition of Launch!

You’ll get these extra bonuses FREE when you order:

Launch Quickstart

Want to learn the essential components in Launch right now so you can jump into action? This four-part training covers the need-to-know core launch strategies my students have used to generate over a billion dollars in sales… and the first lesson is available the moment you place your order for Launch

The “3x Seven-Figure” Case Study

A full-length Case Study with Luis Carlos Flores and Gaby Gonzalez on how they used the strategies in Launch to build three different multimillion-dollar businesses.

The Book Launch Breakdown

A behind-the-scenes session where I walk through how I launched this brand-new edition of Launch. I'll share what worked, what didn't work, and what were the highest-value, least-effort strategies.

Special Q&A Session with me (Jeff Walker)

I answered book buyers’ questions live, which is a pretty rare occasion outside of one of my events. We got detailed and tactical  at this “Ask Me Anything” session, focusing on the needle movers that will get you launched. 

Two quick steps to claim your FREE bonuses


Step 1:

Order your book right now:


Step 2:

After you order the book, enter your details below so we know where to send your bonuses. We’ll email you as soon as your free bonuses are ready!


What If You Could Only Have Launch for 48 Hours?

Gaby Gonzalez and Luis Carlos Flores are both psychotherapists living just outside of Mexico City. They decided to create a training for "parents who wanted to become great parents." The only problem was they didn't know how to fill their workshop. 

Then just a few days before the workshop was going to happen (when they had only sold a few seats), Gaby's brother, Gustavo, told her about a new book he was reading that he was really excited about. That book was the original edition of Launch

Gustavo let Gaby borrow his copy of the book, but he made her promise to return the book after just two days - he wasn't willing to part with it for any longer than that.

Gaby raced through the book, making notes and action plans. Then she convinced Luis to do the same. They immediately put the strategies in Launch to work, and they were shocked when they filled their workshop within just a few days! Their new business was nearly instantly viable!

But that was just the start back in 2014. They kept launching, and their results kept getting better. They've now turned their business - Niños De Ahora - into a multimillion-dollar business with millions of fans throughout the Spanish-speaking world. And they didn't stop there - they've gone on to create two more businesses... both of them doing multi million dollars in sales.

So what could you do if you owned a copy of the new, enhanced and updated edition of Launch... and you didn't have to give it back after two days?

Raves for Launch!

Business is a succession of launches—new products, projects, promotions, incentives, partnerships, etc. To succeed you’ll need to master the launch. 

To do so you’ll want to study the master of the launch—Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically.

Darren Hardy

Publisher and founding editor of SUCCESS and New York Times best-selling author of The Compound Effect: Jumpstart Your Income, Your Life, Your Success

This is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) 

It’s all here—a proven strategy, real world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it.

Michael Hyatt

New York Times best-selling author

I’ve read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real-world business owner. 

If you’ve ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go.

Sonia Simone

Co-founder of Copyblogger Media

If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must-read. 

Don’t walk to get a copy . . . run, and let Jeff Walker help you create a great legacy for those around you.

JB Glossinger

Founder of MorningCoach.com

This is the most important book ever written on online marketing. LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age. I’ve personally used Jeff Walker’s methodologies to start from scratch and launch five brands, each of which hit one million dollars in revenue in less than 12 months. This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for.

Brendon Burchard

#1 NY Times Bestselling Author of The Millionaire Messenger

The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these “launch days” into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.

Vishen Lakhiani

Founder and CEO, Mindvalley

I was lucky enough to spend a day in a small room with just a few dozen people listening to Jeff Walker teach his heart out. Every person in the room was riveted to their chair as he taught for nine straight hours. 

The strategies I learned that day completely transformed my business and my idea of what was possible. In LAUNCH, you get the strategies Jeff taught that day, and more. . . . I’m personally buying a copy for all my top coaching students

JJ Virgin

CNS, CHFS, New York Times best-selling author of The Virgin Diet and The Virgin Diet Cookbook

Jeff Walker's Launch is the how to guide for persuaive marketing, delivered with integrity and authenticity. This is the ulimate primer for new and established marketers alike.

Mike Michalowicz

Author of Profit First and Get Different

About Jeff Walker

Jeff Walker started his first online business in 1996, when he was a stay-at-home dad desperate to help support his family. Now, after decades in the digital business world, his methods have become the gold standard for how top experts, thought leaders, and influencers bring their products and services to market.

If you've seen someone launch online in a big way, they almost surely either learned from Jeff, or they learned from someone who learned from Jeff.

But his techniques are not just for big gurus. He's taught thousands of students who operate in hundreds of niches, and they've generated more than $1 billion in sales.

Jeff lives in Durango, Colorado, with his wife, Mary. He loves to get outside for all kinds of adventures. He's no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride.

Problems/Questions? Contact my Superstar Support team: support@productlaunchformula.com.

© 2022 Jeff Walker. All Rights Reserved.